Friday, August 15, 2014

Running a Successful Dental Practice: Software, Mobile Sites, and More

Part three of our article series on dental practice management and websites explores the importance of a mobile site. 
Dental Practices Need Mobile Websites and Regular Ones Too

Why Is a Mobile Site Important for a Dental Practice?

Your dental practice management software is only the beginning. You also have to have a mobile site. Why is a mobile site important for a dental practice? Well, it is all due to the way people's browsing habits have changed. Not so long ago, mobile sites were secondary with websites designed for a regular computer taking center stage.

Now, however, more and more people are starting to ditch their computer or their laptop completely, or use other ways to access the Web. Tablet PCs, iPads, and smart phones are rapidly gaining prominence. It makes a great deal of sense, particularly in the developed world. Technological infrastructure has advanced along with website design, and being able to get information when one is away from their computer can be almost a necessity, all the more so for something like a dental practice. And in addition, almost every place has wi-fi nowadays, even some dental practices.

Mobile Websites and Your Patients

Do you need to build an app for your practice? You don't need an app for your dental practice as such, but you will need a good mobile site for both groups of patients: your current ones and any new ones that may be looking for you. Again, remember from the first part of this article, a website is for delivering information. When you're creating a mobile site, remember, that you don't want to go over the top on it. Keeping your site simple makes it easy to navigate using a device. And again, this is tied to the perception that you wish any patients to have. You want to show them that you are a competent professional who is up with the times. Remember what we said about making it easy for your patients?

Well, while you can navigate around a regular website using a smartphone or tablet, it is never a simple experience. Usually there is a lot of scrolling and sliding to get one piece of information that could have just as easily been delivered by a simple dental practice mobile site that's only about 8-9 lines long. So remember that you need to be competitive, even if you're running a dental practice.

So be tech savvy as well as treating your patients well. Have a duel web presence, in the form of a mobile website and a regular site as well. All these things are all part of how to run a successful dental practice.

DentiMax, LLC
4115 E. Valley Auto Dr. Suite 101
Mesa, AZ 85206
(800) 704-8494
http://www.dentimax.com