A website is a key part of any business, but especially for a dental
practice. Yet it is
surprising how few practices have a dedicated web presence.
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| Dental Practices Need to Be on The Web |
Why a Website is a Crucial Part of Dental Practice Management
Do you know what a website's main function is? When you take away all of the videos, photos,
bells, and whistles, a website's main function is to provide information. What
information? Well, for one, what hours
is your dental practice open? What are
your policies about walk-ins and new patients? All of this can be found at a
glance or with a couple of clicks of a potential patient's mouse.
"Q: Remember not too long ago when all dentists had to do to market themselves was put an ad in the Yellow Pages? Dentists are now challenged with managing an online presence and a brand. Tell us how you have developed your marketing strategy and vision for your practice.
Dr. Farmer A: I used to have a Yellow Page ad, and this is my first year without one. In my opinion, every dentist should have an Internet presence. Dentists who don’t have a website are communicating a lot about their commitment to technology and service, and I believe it can really turn patients off. A Web presence has to be accessible and attractive. Back in 2003 we had a very simple website, really just a landing page. The plan was to develop that further, and I knew I wanted to do more on so many levels. I did a lot of research on Web design, and I chose to work with PBHS based on the dental specific content they could offer me, specifically the videos. They know the industry better than anyone. As soon as I signed on, my website went from almost nothing to state-of-the-art." [READ MORE]
Managing a Dental Practice: Cast Your Web
Even though computer skills are a much different skill set than being a dentist, a lack of a website sends a message to potential patients. Whether or not you intend to, it sends the message that you don't care. It also says that you don't know how to manage a dental practice.So remember, even dentists have images that they have to keep. And one way to keep that image? Get a website. Then you're on the way to practical dental management.
DentiMax, LLC
