Friday, August 8, 2014

Dental Practice Management and a Well Designed Website

As we stated once before, having a website is crucial for effective dental practice management.  

The Web and Your Dental Practice

The World Wide Web is only a part of the Internet.  However, it is the part that most people are familiar with.  If you consider, websites have changed a lot over the years. On the scheme of things, even though the Web isn't all that old it has become indispensible.  It used to be that websites were nothing more than a curiosity and a novelty, now they're required particularly where managing a dental practice is concerned.  

Even so, a lot of businesses still don't think that they need a website in these tech-savvy times.  In our last article, we covered the importance of having a website.    This article will cover some important design tips.  First off, and this can't be stressed enough, hire a pro.  

Why A Dental Practice Needs a Professional Site

When you're thinking about getting a website, be smart.  There are lots of companies offering design services, but make sure that you're getting someone that knows what they're doing, particularly if they're a freelancer.

Ask for some samples of their work.  Do their websites look clean and well-formatted, or do they look amateurish and hearken back to the old days of the web with animated gifs, and web counters?  And what about if they build websites that are designed using a template? To begin, know that template websites have also come a long way since the early days. It used to be that web purists sniffed at websites that were designed and built using a template.  However, unless there is a real need for a lot of features on your site, a template is a good way to get yourself a simple, easy to navigate website.  There is also another important design element to consider with your site.

Keep your website simple.  You don't need an animated intro that will waste the time of your patients who are only looking for a dentist because they lost a crown, or chipped a molar.  If you make it too hard, any potential new patients are going to look for a dentist that has a more navigable site.  

A successful dental practice depends on a lot of things.  You need management software, and competent employees.  You need a dentist obviously, and equipment.  But the most important thing you're going to need for your practice is patients.  And the best way to get them is to make yourself as visible as you can.  Getting a website is also a part of dental practice management.  

DentiMax, LLC
4115 E. Valley Auto Dr.
Suite 101
Mesa, AZ 85206
(800) 704-8494
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